Raman Soni

Raman Soni is Head of Performance Marketing at Ichelon Consulting Group (ICG), where he manages Google Ads, Meta Ads, YouTube advertising, and programmatic campaigns across ICG's 150+ healthcare brand portfolio.

His focus is on cost-per-qualified-lead (CPQL) optimisation — not raw CPL — across IVF, dermatology, plastic surgery, hair transplant, ophthalmology, dental, and multi-specialty hospital verticals. Raman has been recognised internally with the Heart of Champion Award at ICG for client outcomes and team contribution.

What Raman owns at ICG

• Google Ads for healthcare — Search, Performance Max, Demand Gen calibrated to healthcare patient journey. 65+ live Google Ads accounts under management.
• Meta Ads (Facebook + Instagram) — lead generation, creative testing, audience architecture. 43+ live Meta Ads accounts.
• CPQL-focused funnel architecture — the discipline that takes ICG portfolio CPQL 38-58% below market within 90 days.
• Real-time alert systems — 30+ automated alerts per account monitoring CPL drift, ROAS dips, lifecycle conversion ratios.
• Attribution — Beacon CAPI integration, Meta Event Match Quality (EMQ) optimisation from industry-average 2.5 to 6.0-8.0.

Notable outcomes

• 38-58% CPQL reduction across ICG's Delhi NCR healthcare portfolio in 90 days.
• Managed Google Ads for Crysta IVF (Kolkata, Pune markets) and Jindal IVF.
• Ran performance marketing for Berkowits Hair & Skin (46-centre rollout).
• Built ICG's real-time campaign alert infrastructure — the 30+ alert systems running on every active account.

Areas of expertise

Google Ads for Healthcare · Meta Ads · Facebook + Instagram Advertising · Healthcare PPC · CPQL Optimisation · Performance Marketing · Healthcare Lead Generation · Meta CAPI · Event Match Quality (EMQ).

Background

Diploma, Sant Longowal Institute of Engineering & Technology. Bachelor, YMCA University of Science & Technology, Faridabad. Previously held positions at DigiLantern and Regrob before joining ICG.