Hanuman Sihag

Hanuman Sihag is Head of Innovation Chamber and SEO Lead at Ichelon Consulting Group (ICG), where he leads the organic growth, SEO, and AEO (Answer Engine Optimisation) function across 150+ healthcare brand engagements.

Hanuman has built and operated SEO systems for IVF clinics, multi-specialty hospitals, dermatology chains, plastic surgery practices, ophthalmology groups, and diagnostic networks across India. His specialisation is the intersection of traditional SEO with AI-first visibility — ensuring ICG clients appear not only on page 1 of Google but inside ChatGPT, Perplexity, and Google AI Overviews when patients research healthcare providers.

What Hanuman owns at ICG

• Healthcare SEO architecture — local SEO + national + specialty-vertical clusters. Schema markup deployment across 150+ client sites. Crawl budget optimisation for large hospital and diagnostic chain websites.
• Answer Engine Optimisation (AEO) — the LLM-citation strategy across ChatGPT, Perplexity, Gemini, Google AI Overviews. ICG's AEO programme currently has 100+ healthcare brands cited across at least one AI search engine.
• Technical SEO — Core Web Vitals, indexation health, robots/sitemap hygiene, redirect-chain auditing, schema testing.
• Content strategy — keyword cluster architecture, content depth audits, internal-linking maps.

Notable contributions

• Architect of ICG's 42-page SEO Expansion Plan (2026) — the keyword-cluster + author-attribution + speakable-schema framework deployed across the ICG portfolio.
• Designer of the Answer-First Content Architecture used across ICG client sites (AIO paragraph → question-format H2 → 40-80-word direct answers → FAQ schema).
• Speaker contributor: Aarambh AI Healthcare Summit (April 2026) — India's first dedicated AI × Healthcare summit hosted by ICG.
• LLM visibility strategy lead — responsible for ensuring ICG and its clients are cited in ChatGPT, Perplexity, and Google AI Overviews for healthcare-marketing queries.

Areas of expertise

Healthcare SEO · AEO and LLM Optimisation · Google AI Overview optimisation · Technical SEO · Schema markup · Keyword cluster architecture · Content strategy for healthcare verticals (IVF, dermatology, plastic surgery, hospital, diagnostic).