ICG Leadership
Akanksha Tyagi
Head of Branding, ICG · Ichelon Consulting Group
About
Head of Branding at ICG. Healthcare brand strategy, positioning, visual identity, and brand governance across 150+ healthcare brand engagements.
Akanksha Tyagi is Head of Branding at Ichelon Consulting Group, leading brand strategy + visual identity + brand governance across ICG's 150+ healthcare client portfolio.
Her function works across the brand lifecycle — pre-launch brand architecture for new practices, rebranding for established healthcare brands, multi-location brand governance for hospital chains, and personal brand strategy for individual physicians.
What Akanksha owns at ICG
- Healthcare brand strategy and positioning
- Visual identity design and governance
- Multi-location brand architecture for hospital chains
- Personal brand strategy for individual physicians
Specialisations
Healthcare Brand Strategy
Visual Identity
Brand Governance
Personal Brand Strategy
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