Beacon Deployment Cost: Why It Is Included, Not Sold Separately
Beacon is included in every ICG-managed Google Ads or Meta Ads engagement. Not sold standalone. Typical ROAS lift: 15-25% on unchanged spend.
No pitch. Written root-cause diagnosis. AI-powered, healthcare only.
Direct answer
Beacon is included in every ICG-managed Google Ads or Meta Ads engagement. Not sold standalone. Typical ROAS lift: 15-25% on unchanged spend.
TL;DR
By Hanuman Sihag, Head of Innovation Chamber & SEO Lead at ICG.
TL;DR
- Beacon is included free in every ICG-managed Google Ads or Meta Ads engagement. Not sold standalone.
- Implementation overhead: 2 weeks for discovery, 1 week for middleware configuration, 1 week for EMQ validation.
- Typical ROAS lift: 15-25% on unchanged spend, derived from consistent results across ICG-managed healthcare accounts.
Healthcare clinic founders often ask "what does Beacon cost?". The honest answer: it is not a standalone product. It is the attribution technology behind every ICG-managed ad account. This post explains how that works and what the implicit value is.
Why Beacon is not sold standalone
Beacon's value comes from its integration with your account's campaign architecture, intent tier classification, cluster analysis, and Agency OS dashboards. Selling Beacon as standalone software would deliver 30% of the value while requiring the client to build the surrounding system.
Instead, Beacon is included in ICG's ad account management retainer at no additional cost. The retainer pays for the strategy + Beacon + Agency OS + the team running it.
FREE 30-MIN AUDIT
Audit your account through Beacon and Agency OS
Written summary on the call. EMQ, intent tier, IVR leak, funnel drop-off. No commitment.
Implementation timeline
Meta Catalyst IQ Master Dashboard showing account-level KPIs, spend, CPQL and campaign health for a healthcare Meta Ads account" width="1200" height="675" loading="lazy" decoding="async" style="width:100%;height:auto;display:block;">Weeks 1-2: Discovery. ICG team gets read-only access to your existing CRM, ad accounts, IVR, and WhatsApp Business API. Maps your patient journey, identifies the CRM lifecycle stages, audits current EMQ.
Week 3: Middleware configuration. Beacon is connected to your CRM webhook, your IVR webhook, your WhatsApp Business API webhook, and your Meta + Google ad accounts. Event name mapping is configured (CRM stages → Meta-standard events).
Week 4: EMQ validation. Test events fire through Beacon, Meta Events Manager confirms identity enrichment is working, EMQ score is validated at 6+. Production traffic switched over.
Typical ROAS lift
Moving EMQ from 2.5 to 6+ produces 15-25% ROAS improvement on unchanged spend, derived from consistent results across ICG-managed healthcare accounts.
For a clinic spending ₹10L/month on Meta Ads, that is ₹1.5-2.5L/month additional ROAS. The retainer cost is recovered within 30-60 days of the EMQ uplift.
What it does not replace
Beacon is attribution middleware. It does not replace your CRM, your ad management, your landing page builder, or your IVR provider. It connects them. See the full Beacon architecture.
Want to see how this applies to your account? Book a free 30-min audit or WhatsApp the founders.
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Questions readers ask
about this topic.
The three platforms
behind every ICG engagement.
Beacon
CAPI middleware that fixes Event Match Quality, translates CRM statuses to Meta-standard events, dedups across channels.
Agency OS
Live client dashboard. GSC, GA4, Google Ads, Meta Ads, IVR calls in one view. Login anytime, not monthly.
Phoenix
Clinic revenue intelligence over your PMS. Daily action queue: Prevent Loss, Maintain & Engage, Grow Revenue. 46-centre rollout.
Or book a free 30-min audit to see all three in action on your account.
Healthcare brands
that already run on ICG.
A representative slice of the 150+ healthcare brands ICG has delivered for across India. Most engagements remain under NDA.
What ICG clients say · on video.
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