Mumbai Aesthetic Derm Chain: 90 → 210 monthly bookings via treatment-specific engines
Bookings 90/mo → 210/mo
The starting position
Aesthetic dermatology chain with 3 centres across Mumbai (Bandra, Andheri, Powai). Ran blended Meta campaigns across medical + aesthetic dermatology treatments. Blended CPL sat at ₹520. Bookings averaged 90/month across all 3 centres combined. Revenue was flat month-over-month for 8 months. Previous agency insisted "aesthetic dermatology just doesn't scale."
The root cause
Prism Spy competitor analysis found 3 Mumbai aesthetic chains (Kaya, Oliva, Skin Lab Mumbai) were running 6-12 treatment-specific campaigns each. Meta Catalyst IQ diagnostic revealed the client's blended campaigns were competing for generic "dermatologist Mumbai" queries — where all major chains + hospitals also competed. Treatment-specific queries ("HydraFacial Bandra", "laser hair reduction Andheri") were high-intent + lower-competition.
What ICG built
Split into 6 treatment-specific campaigns: (1) laser hair reduction (6-8 session package), (2) HydraFacial (6-month plan), (3) chemical peels, (4) injectables (Botox + fillers), (5) acne treatment, (6) hair loss (PRP + mesotherapy). Each treatment got dedicated landing page + creative + Meta lookalike from CRM data. Treatment packaging emphasised: package pricing shown upfront, real doctor credentials, before-after images REPLACED with equipment + facility photos (NMC-compliant). WhatsApp Business API for post-consultation nurture — dermatology has 30-45 day booking window.
**ICG team on this engagement:** - Abhash Kumar — Co-Founder, Meta Ads (treatment-specific engine setup) - Raman Soni — Head of Performance Marketing (Google + Meta management) - Akanksha Tyagi — Head of Branding (treatment landing page design + package positioning) - Abhishek Kumar — Sr. Manager SEO & AIO (local SEO + GMB for 3 centres) **Platforms deployed:** - **Meta Catalyst IQ** — 6 treatment-specific attribution engines. - **Nexus CRM** — Multi-centre with treatment-package segmentation + WhatsApp BAPI. - **Content HQ** — 24 treatment-specific articles.
What changed,
measurably.
Our previous agency told us aesthetic dermatology doesn't scale on Meta. ICG proved otherwise by splitting our campaigns by treatment — HydraFacial, laser, injectables — each with dedicated funnels. Bookings doubled in 4 months.
Hear it from other ICG clients.
"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."
"What Ichelon accomplished — they got all my ideas and worked over 3-4 months to create an amazing, super-customised website."
"Working with ICG felt like working with an in-house growth team that happens to specialise in healthcare."
Want results
like these?
Every ICG engagement begins with a 30-minute Brand & Growth Diagnostic.
