Pharma marketing agency
Mumbai.
India's pharma capital — headquarters for 40%+ of the country's leading pharmaceutical companies. ICG's pharma practice serves pharma and life sciences companies in Mumbai across scientific writing, medical communications, PSUR/DSUR, pharmacovigilance, and pharma marketing — powered by the Pharos platform.
Mumbai is where
specific kinds of pharma work happen.
Mumbai is India's pharmaceutical capital — home to the India headquarters of Pfizer, Novartis, AstraZeneca, Abbott, GSK, and Sanofi, alongside leading Indian companies including Sun Pharma, Cipla, Lupin, and Dr. Reddy's. The highest concentration of pharma brand managers, medical affairs teams, and regulatory affairs leads in India is in Mumbai's BKC, Andheri, and Thane corridors. ICG's pharma engagements with Mumbai-headquartered brands cover scientific writing for India-developed clinical data, PSUR/DSUR for products with India marketing authorisations, and brand communications for therapy areas where Mumbai teams set the national strategy.
Five practice areas.
Available locally and remotely.
Scientific Writing & MedComm
Manuscripts, systematic reviews, abstracts, KOL decks, MSL materials. CONSORT/PRISMA/STROBE embedded from Day 1.
Explore practice →PSUR / DSUR / PBRER Writing
Periodic safety reports. ICH E2C and E2F compliant. 4-layer sequential QC. Audit-ready by design.
Explore practice →Pharmacovigilance Services
Literature monitoring, ICSR writing, signal detection. Powered by Pharos Scout, Vigil, Deploy.
Explore practice →Pharma Marketing
Brand campaigns, CLM, e-detailing, visual aids, HCP engagement, digital marketing.
Explore practice →Scientific Writing
Journal publications powered by Pharos Scribe. AI-guided journal fit. CONSORT/PRISMA/STROBE.
Explore practice →
Nine modules. One intelligence layer.
Built for the specific frictions of pharma.
Every ICG pharma engagement runs on some combination of these nine modules. The engagement scope determines which ones are active on day one.
Explore the full Pharos platform →Every ICG pharma engagement runs on some combination of these nine modules. The pilot engagement determines which ones are active from Day 1.
Start a pilot project →
Led by a pharma specialist.
IIT BHU-founded leadership team.
Every ICG pharma engagement is led personally by Aditi Tripathi — M.Pharm, IIT BHU — with Abhash, Deep and Rohit (Co-Founding Team) bringing the scientific rigour, delivery architecture and commercial lens built across 8+ years. IIT BHU pharmaceutical engineers at every level of the engagement.
60+ specialists. One process. Every deliverable in-house. Gurgaon, since 2018.
Abhash Kumar
Strategy Lead · IIT BHU + IIM Bangalore
Leads scientific strategy and quality governance. Sets the standard for scientific rigour across every engagement.
Profile →
Deep Das
Operations Lead · IIT BHU (B.Tech + M.Tech)
Owns the AI-powered delivery system — the multi-tenant operations layer that runs every pharma engagement on time and on spec.
Profile →
Rohit Gupta
Business & Growth Lead · IIT BHU + IIM Rohtak
Pharma engineer who owns business growth and the commercial lens connecting science to prescription outcomes.
Profile →
Aditi Tripathi
IIT BHU · M.Pharm
Aditi leads every pharma engagement end to end — from scoping the scientific writing architecture to governing quality across delivery. Her M.Pharm from IIT BHU means she doesn't need the science explained to her. "She explains it to everyone else."
Pharma in Mumbai.
Start with a pilot.
ICG runs in-person scoping calls in Mumbai where geography permits — and full remote engagements where it doesn't. The pilot decides whether the partnership is right.
