Pharma marketing agency
Hyderabad.
India's bulk drug capital — home to 40%+ of India's pharma manufacturing and a growing CRO cluster. ICG's pharma practice serves pharma and life sciences companies in Hyderabad across scientific writing, medical communications, PSUR/DSUR, pharmacovigilance, and pharma marketing — powered by the Pharos platform.
Hyderabad is where
specific kinds of pharma work happen.
Hyderabad is India's bulk drug capital — the Hyderabad-Visakhapatnam pharma cluster accounts for approximately 35% of India's pharmaceutical exports and is home to companies including Dr. Reddy's Laboratories, Aurobindo Pharma, Hetero Drugs, Divi's Laboratories, and Biological E. The city is also a significant CRO hub, with ICON, Parexel, Fortrea, and multiple Indian CROs operating delivery centres. For pharma companies in Hyderabad's generics and API space, pharmacovigilance services and periodic safety reporting are often the critical need — manufacturing-stage companies acquiring global marketing authorisations need PSUR and DSUR infrastructure that meets both Indian and international standards. ICG has supported Hyderabad-based pharma companies at exactly this stage.
Five practice areas.
Available locally and remotely.
Scientific Writing & MedComm
Manuscripts, systematic reviews, abstracts, KOL decks, MSL materials. CONSORT/PRISMA/STROBE embedded from Day 1.
Explore practice →PSUR / DSUR / PBRER Writing
Periodic safety reports. ICH E2C and E2F compliant. 4-layer sequential QC. Audit-ready by design.
Explore practice →Pharmacovigilance Services
Literature monitoring, ICSR writing, signal detection. Powered by Pharos Scout, Vigil, Deploy.
Explore practice →Pharma Marketing
Brand campaigns, CLM, e-detailing, visual aids, HCP engagement, digital marketing.
Explore practice →Scientific Writing
Journal publications powered by Pharos Scribe. AI-guided journal fit. CONSORT/PRISMA/STROBE.
Explore practice →
Nine modules. One intelligence layer.
Built for the specific frictions of pharma.
Every ICG pharma engagement runs on some combination of these nine modules. The engagement scope determines which ones are active on day one.
Explore the full Pharos platform →Every ICG pharma engagement runs on some combination of these nine modules. The pilot engagement determines which ones are active from Day 1.
Start a pilot project →
Led by a pharma specialist.
IIT BHU-founded leadership team.
Every ICG pharma engagement is led personally by Aditi Tripathi — M.Pharm, IIT BHU — with Abhash, Deep and Rohit (Co-Founding Team) bringing the scientific rigour, delivery architecture and commercial lens built across 8+ years. IIT BHU pharmaceutical engineers at every level of the engagement.
60+ specialists. One process. Every deliverable in-house. Gurgaon, since 2018.
Abhash Kumar
Strategy Lead · IIT BHU + IIM Bangalore
Leads scientific strategy and quality governance. Sets the standard for scientific rigour across every engagement.
Profile →
Deep Das
Operations Lead · IIT BHU (B.Tech + M.Tech)
Owns the AI-powered delivery system — the multi-tenant operations layer that runs every pharma engagement on time and on spec.
Profile →
Rohit Gupta
Business & Growth Lead · IIT BHU + IIM Rohtak
Pharma engineer who owns business growth and the commercial lens connecting science to prescription outcomes.
Profile →
Aditi Tripathi
IIT BHU · M.Pharm
Aditi leads every pharma engagement end to end — from scoping the scientific writing architecture to governing quality across delivery. Her M.Pharm from IIT BHU means she doesn't need the science explained to her. "She explains it to everyone else."
Pharma in Hyderabad.
Start with a pilot.
ICG runs in-person scoping calls in Hyderabad where geography permits — and full remote engagements where it doesn't. The pilot decides whether the partnership is right.
