Products Interests Brands

How a premium quality Bicycle Selling E-Commerce client generated 8 times more revenue to what was invested by utilizing the power of PIB Approach in Facebook Ads

Problem Statement

• Before Client Came to us he was facing difficulties in converting Leads due to local competition in the market.
• Wanted to invest smaller budgets in Facebook Ads
• Cost per lead was High during Weekdays
• Number of Disqualified Leads was Significant.
• Right Demographic Targeting was a Concern in Small Area

Our approach

PIB (Products-Interest-Brands)

PIB (products-Interest-Brands) approach of running ads helps small/medium brands pitch directly to the existing audience of known/premium brands, thereby help generate relevant impressions, clicks and greater returns

Major Indications for PIB Approach

• This approach generates leads that are interested in premium quality services only.
• In this approach, Right GeoTargeting is a must along with Creatives being built using Design Thinking.

Let’s look at the various steps involved in PIB approach

• Brand Identification- Brands popular amongst the people are identified for a service for the Targeted Age Group and Geography.
• Need Generation- Persona-Based Creatives are created using the Design Thinking Approach which is specially built to generate need among people & pushes them to Click on them.
• Lead Forms- Exhaustive questions in Lead Forms forces people to provide as much information as possible about their requirements.

Interventions Done

• Identification of a big List Of Competitors was done and clubbed into 3 categories based on Internal assessment models to create a Multi-Level Interest Targeting Ad Sets.
• Utilized the Power Game of Dynamic Ad Copies & Showed Different Ad Copy to Different Demographics (focusing on their buying Capacity)
• Provided Exclusive Special Offers for a limited time period, in order to compete with local Competition
• Due to Periodic Analysis of our Multiple Ad Sets, we were clearly able to differentiate between our Low & High performing Ad Sets.
• By doing so, We started Generating Higher Number as well as Higher Quality of potential Leads