Youtube Marketing

Ichelon Consulting Group / Youtube Marketing

Youtube Marketing

There is a large demand for healthcare-related content on YouTube, making it a valuable platform for healthcare professionals and organizations to reach their audience and share important information.

The healthcare industry is different from other Industries in several ways when it comes to YouTube marketing, including

The healthcare industry is heavily regulated, and advertising must comply with laws such as the HIPAA and FDA guidelines. This means that healthcare companies must be extra careful about the information they share in their YouTube videos and ensure that it is accurate and not misleading.

Healthcare is a sensitive topic and the audience is likely to have different concerns and needs than other industries. For example, the video must not have any negative impact on a patient’s mental or physical well-being.

The target audience for healthcare products and services is often different from other industries. For example, older adults may be more likely to use YouTube to research health-related topics, while younger people may be more likely to use social media to share information with friends and family.

We know that time is money in business, so we set realistic deadlines (for ourselves and for our clients) and stick to them.

Compliance

Sensitivity

Target audience

We Deliver on Time

We know that time is money in business, so we set realistic deadlines (for ourselves and for our clients) and stick to them.

IMPACT OF YOUTUBE MARKETING FOR HEALTHCARE INDUSTRY

YouTube marketing can have a significant impact on the healthcare industry by:

Providing access to information

YouTube allows healthcare professionals and organizations to share information and educate the public on various health-related topics. This can help people better understand their health conditions and treatments.

Building trust

By providing helpful and accurate information, healthcare professionals and organizations can build trust with their audience. This can lead to increased patient engagement and better patient outcomes.

Reaching a wide audience

YouTube has a large and diverse audience, making it an effective way to reach a wide range of people. This can be especially useful for healthcare organizations that want to reach a specific population, such as a particular age group or ethnic group.

Cost-effective

YouTube is a cost-effective way for healthcare organizations to reach their target audience. Many of the features offered by YouTube, such as uploading videos and creating channels, are free. Additionally, paid advertising options such as TrueView Ads are also available for more targeted reach.

Improving patient engagement

By providing patients with easy access to health information and resources, YouTube can help improve patient engagement and outcomes. This can be especially useful for patients who have difficulty accessing traditional healthcare resources.

YOUTUBE MARKETING PROCESS

There are 2 major KPIs for Ichelon’s Youtube Marketing Projects :
Ensuring engagement duration of 30%
Ensuring SEO scores of 50+/100

Ichelon’s youtube marketing process is created keeping in mind the above major KPI’s and involves 5 steps :

Content Structuring

Based on search trends and trending topics.

Video Shoot

Ichelon’s inhouse photography/videography team is equipped with latest cameras, lenses, mics that help in capturing of high quality content.

Video Edits

Engaging editing is done to ensure that user is engaged for at least 30% of the overall duration of the content.

Youtube SEO

Keywords Identification

Optionization of :

Tag Counts

Tag Volume

Keywords in title

Keywords in description

Ranked Tags

High Volume Ranked Tags

End screens

Cards

Des word count

Pinned comment

Hearted comment

Cross Channel Promotions

Youtube videos are then cross promoted/optimized on various platforms such as Instagram, Facebook and Quora.

May 2014

For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real text is not available. The Lorem ipsum text looks real enough that the brochure or book looks complete.

Present

WHY CHOOSE ICHELON CONSULTING GROUP FOR YOUTUBE MARKETING ?

Ichelon Consulting Group is a digital marketing agency that specializes in YouTube marketing for the healthcare industry. There are several reasons why a healthcare company might choose to work with Ichelon Consulting Group:

Industry expertise

Ichelon Consulting Group has extensive experience working with healthcare clients, and understands the unique challenges and opportunities of marketing in the healthcare industry. Our 100’s of Case Studies in Healthcare Industry is a proof of our capability.

Proven results

Ichelon Consulting Group has a track record of delivering successful YouTube marketing campaigns for healthcare clients, with a focus on increasing visibility and reach.

Customized approach

Ichelon Consulting Group offers a customized approach to YouTube marketing, tailored to meet the specific needs and goals of each healthcare client.

End to end service in Youtube Marketing

Ichelon Consulting Group provides a full range of youtube marketing services, including Content Structuring, Shooting, Editing, SEO and Cross Channel Promotions.

Compliance and Legal Expertise

As a healthcare industry specific agency, Ichelon Consulting Group understands the importance of compliance and legal requirements when it comes to healthcare advertising and marketing.

By working with Ichelon Consulting Group, a healthcare company can leverage the power of YouTube to reach a wider audience, build trust with patients, and improve patient engagement and outcomes.

Ichelon has so far created 1000+ Viral Videos for our Healthcare Clients and 10,000+ Videos are ranking on the top
of Youtube Search ranks

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Youtube Marketing

Youtube Marketing