Youtube Marketing
Youtube Marketing
The healthcare industry is different from other Industries in several ways when it comes to YouTube marketing, including
The healthcare industry is heavily regulated, and advertising must comply with laws such as the HIPAA and FDA guidelines. This means that healthcare companies must be extra careful about the information they share in their YouTube videos and ensure that it is accurate and not misleading.
Healthcare is a sensitive topic and the audience is likely to have different concerns and needs than other industries. For example, the video must not have any negative impact on a patient’s mental or physical well-being.
The target audience for healthcare products and services is often different from other industries. For example, older adults may be more likely to use YouTube to research health-related topics, while younger people may be more likely to use social media to share information with friends and family.
We know that time is money in business, so we set realistic deadlines (for ourselves and for our clients) and stick to them.
IMPACT OF YOUTUBE MARKETING FOR HEALTHCARE INDUSTRY
YOUTUBE MARKETING PROCESS
There are 2 major KPIs for Ichelon’s Youtube Marketing Projects :
Ensuring engagement duration of 30%
Ensuring SEO scores of 50+/100
Content Structuring
Based on search trends and trending topics.
Video Shoot
Ichelon’s inhouse photography/videography team is equipped with latest cameras, lenses, mics that help in capturing of high quality content.
Video Edits
Engaging editing is done to ensure that user is engaged for at least 30% of the overall duration of the content.
Youtube SEO
Keywords Identification
Optionization of :
Tag Counts
Tag Volume
Keywords in title
Keywords in description
Ranked Tags
High Volume Ranked Tags
End screens
Cards
Des word count
Pinned comment
Hearted comment
Cross Channel Promotions
Youtube videos are then cross promoted/optimized on various platforms such as Instagram, Facebook and Quora.
May 2014
For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real text is not available. The Lorem ipsum text looks real enough that the brochure or book looks complete.
Present
For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real text is not available. The Lorem ipsum text looks real enough that the brochure or book looks complete.
WHY CHOOSE ICHELON CONSULTING GROUP FOR YOUTUBE MARKETING ?
Ichelon Consulting Group is a digital marketing agency that specializes in YouTube marketing for the healthcare industry. There are several reasons why a healthcare company might choose to work with Ichelon Consulting Group:
of Youtube Search ranks
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