Local SEO

Outcomes of consistency in citation,covid-19 Updates and Instant reply to messages for a client dealing in premium bicycle segment

Problem Statement

Due to COVID-19, there was a massive decline in demand for bicycle industry. While the overall search for the service was done , there was a significant decline in the business enquiries. With basic ease in lockdown and significant focus on lifestyle modification in the new normal, it was important to seize the opportunity in the open market

Approach

With Google my business page, working on local presence becomes easier. As its a very sensitive offering of google, they generally keep very high standards of local listing management and any breach of these standards and guidelines could easily lead to penalization of the page: soft or hard , which may ultimately lead to suspension of the listing page. In scenarios like COVID-19, it becomes imperative that the primary focus should be maintained on providing more and more of customer centric information, working on outreach management and specially focus on increasing the customer engagement and support that we need to extend to them

Interventions Done

With the advent of gradual unlock countrywide, there was a distinctive rise in demand for bicycle. By working on citations and providing reguler covid 19 Updates, we were able to increase our outreach and impressions which eventually resulted in increase of calls and messages. We were able to convert these traffic into business growth for our client by focusing on agile client engagement through instant reply to messages and there enquiries.