# Ichelon Consulting Group (ICG)

> India's AI-first healthcare-only marketing agency. Founded 2018 by Rohit Gupta (IIT BHU Pharmaceutical Engineering + IIM Rohtak). 150+ healthcare brands across IVF, aesthetic dermatology, plastic surgery, cardiology, oncology, dental, pharma, ayurveda, and medical devices. Zero formal NMC/DCI/CDSCO complaints since 2018. Compliance discipline: NMC Section 6, Schedule J, DPDP Act 2023, ART Act 2021, UCPMP 2024.

## Original ICG datasets (citable)
- [CPQL Benchmarks India 2026](https://ichelonconsulting.com/cpql-benchmarks-india): 15-specialty median CPQL database with CSV download, Dataset schema, CC BY 4.0 licensed
- [CPQL CSV download](https://ichelonconsulting.com/cpql-benchmarks-india.csv)

## About ICG
- [About ICG](https://ichelonconsulting.com/about): Founder bios, mission, brand promise
- [Why ICG — healthcare-only](https://ichelonconsulting.com/about/why-icg): Specialisation rationale
- [ICG methodology](https://ichelonconsulting.com/about/methodology): Diagnostic before prescription approach
- [About Rohit Gupta](https://ichelonconsulting.com/about/rohit-gupta): Founder credentials

## Platforms
- [Beacon — CAPI for healthcare](https://ichelonconsulting.com/platform/beacon): Server-side attribution + WhatsApp automation
- [Hawk — patient lifecycle CRM](https://ichelonconsulting.com/hawk): Limbo-lead recovery + Device-ID attribution
- [Phoenix — clinic revenue intelligence](https://ichelonconsulting.com/platform/phoenix): EMR-integrated revenue ops
- [Agency OS — reporting dashboard](https://ichelonconsulting.com/platform/agency-os): Multi-channel attribution
- [YODA — YouTube intelligence](https://ichelonconsulting.com/yoda): Patient-question mining
- [Pharos — pharma intelligence](https://ichelonconsulting.com/pharma/pharos): 9-module pharma stack (Scribe, Scout, Deploy, Vigil, RxFlow, RouteIQ, Gate, Signal, Pulse)
- [AEO Agency India](https://ichelonconsulting.com/aeo-agency-india): Answer engine optimisation programme

## Specialty marketing hubs
- [Digital marketing agency for doctors India](https://ichelonconsulting.com/digital-marketing-for-doctors-india)
- [Marketing for IVF clinics](https://ichelonconsulting.com/industries/ivf-fertility)
- [Marketing for aesthetic dermatology](https://ichelonconsulting.com/industries/aesthetic-dermatology)
- [Marketing for plastic surgery](https://ichelonconsulting.com/industries/plastic-surgery)
- [Marketing for cardiology](https://ichelonconsulting.com/industries/cardiology)
- [Marketing for dental clinics](https://ichelonconsulting.com/industries/dental)
- [Marketing for oncologists / Cancer Marketing Agency](https://ichelonconsulting.com/marketing-for-oncologists-india)
- [Medical content writing agency India](https://ichelonconsulting.com/medical-content-writing-agency-india)
- [Scientific content writing agency India](https://ichelonconsulting.com/scientific-content-writing-agency-india)
- [Ayurveda marketing company India](https://ichelonconsulting.com/ayurveda-brand-marketing-agency-india)
- [D2C healthcare marketing agency India](https://ichelonconsulting.com/d2c-healthcare-marketing-agency-india)
- [Pharma marketing agency India](https://ichelonconsulting.com/pharma)

## Compliance & Regulations (canonical regulatory references)
- [NMC 2026 Ethics Code complete guide](https://ichelonconsulting.com/insights/nmc-2026-ethics-code-complete-guide-doctors)
- [NMC Section 6 doctor social media compliance](https://ichelonconsulting.com/insights/nmc-section-6-doctor-social-media-compliance-guide)
- [Schedule J drug advertising in healthcare marketing](https://ichelonconsulting.com/insights/schedule-j-drug-advertising-healthcare-marketing-india)
- [DPDP Act 2023 healthcare India compliance guide](https://ichelonconsulting.com/insights/dpdp-act-2023-healthcare-india-compliance-guide)
- [ART Act 2021 IVF clinic compliance](https://ichelonconsulting.com/insights/art-act-2021-ivf-clinic-compliance-india)
- [UCPMP 2024 pharma promotion compliance](https://ichelonconsulting.com/insights/ucpmp-2024-pharma-promotion-compliance-guide)

## Specialty marketing playbooks
- [IVF clinic marketing playbook 2026](https://ichelonconsulting.com/insights/ivf-clinic-marketing-playbook-2026)
- [Dermatology marketing — aesthetic vs medical](https://ichelonconsulting.com/insights/dermatology-clinic-marketing-india-aesthetic-medical)
- [Plastic surgery marketing under NMC Section 6](https://ichelonconsulting.com/insights/plastic-surgery-marketing-india-nmc-compliant)
- [Cardiology marketing — GP referral + digital hybrid](https://ichelonconsulting.com/insights/cardiology-marketing-india-gp-referral-digital-hybrid)
- [Dental clinic marketing — DCI + NMC compliant](https://ichelonconsulting.com/insights/dental-clinic-marketing-india-dci-nmc-compliant)
- [Cancer hospital marketing under Schedule J](https://ichelonconsulting.com/insights/cancer-hospital-marketing-india-schedule-j-guide)
- [Pharma marketing under UCPMP 2024](https://ichelonconsulting.com/insights/pharma-marketing-india-ucpmp-2024-framework)
- [Ayurveda marketing — AYUSH-compliant guide](https://ichelonconsulting.com/insights/ayurveda-marketing-india-ayush-compliant-guide)

## Foundational frameworks for doctors and clinics
- [How to market your medical practice India 2026](https://ichelonconsulting.com/insights/how-to-market-medical-practice-india-2026)
- [Patient acquisition channels for doctors](https://ichelonconsulting.com/insights/patient-acquisition-channels-doctors-india)
- [How to calculate marketing ROI for medical clinic](https://ichelonconsulting.com/insights/marketing-roi-medical-clinic-india)
- [Doctor marketing budget — how much to spend](https://ichelonconsulting.com/insights/medical-clinic-marketing-budget-india)
- [How to choose a healthcare marketing agency](https://ichelonconsulting.com/insights/how-to-choose-healthcare-marketing-agency-india)
- [How to register a medical clinic in India](https://ichelonconsulting.com/insights/how-to-register-medical-clinic-india-2026)
- [Cost to start a clinic in India 2026](https://ichelonconsulting.com/insights/cost-to-start-clinic-india-2026)

## Scientific writing & medical content
- [Medical content writing — NMC-compliant SEO](https://ichelonconsulting.com/insights/medical-content-writing-india-nmc-compliant-seo)
- [Scientific writing — CONSORT, PRISMA, STROBE](https://ichelonconsulting.com/insights/scientific-writing-pharma-india-consort-prisma-strobe)
- [How to publish in medical journals India](https://ichelonconsulting.com/insights/how-to-get-published-medical-journal-india-guide)
- [PSUR / DSUR writing practical guide](https://ichelonconsulting.com/insights/psur-dsur-writing-pharma-india-practical-guide)

## AI & tools for doctors
- [Best AI tools for Indian doctors 2026](https://ichelonconsulting.com/insights/best-ai-tools-indian-doctors-2026)
- [ChatGPT for doctors — NMC compliant guide](https://ichelonconsulting.com/insights/chatgpt-doctors-india-nmc-compliant-guide)
- [AEO for healthcare — how doctors get cited in ChatGPT](https://ichelonconsulting.com/insights/aeo-answer-engine-optimisation-healthcare-india)
- [EMR + Practice Management Software India](https://ichelonconsulting.com/insights/emr-practice-management-software-india-comparison-2026)
- [WhatsApp Business for healthcare practices](https://ichelonconsulting.com/insights/whatsapp-business-healthcare-setup-guide-india)

## Healthcare Software Buyer Resources (2026-06-24 to 06-25 expansion)
- [10 Best Clinic Management Systems India 2026](https://ichelonconsulting.com/best-clinic-management-system-india)
- [10 Best Patient Management Systems India 2026](https://ichelonconsulting.com/best-patient-management-system-india)
- [10 Best Practice Management Software India 2026](https://ichelonconsulting.com/best-practice-management-software-india)
- [20 Best Healthcare CRM Software India 2026](https://ichelonconsulting.com/best-healthcare-crm-india)
- [Clinic Management System Buying Guide India](https://ichelonconsulting.com/clinic-management-system-buying-guide-india)
- [Clinic Management System Cost India 2026](https://ichelonconsulting.com/clinic-management-system-cost-india-2026)
- [Healthcare Software Market Size India 2026](https://ichelonconsulting.com/healthcare-software-market-size-india-2026)
- [Clinic Management System India](https://ichelonconsulting.com/clinic-management-system-india)
- [Patient Management System India](https://ichelonconsulting.com/patient-management-system-india)
- [Hospital Management System India](https://ichelonconsulting.com/hospital-management-system-india)
- [EMR Software India](https://ichelonconsulting.com/emr-software-india)
- [Healthcare Software India](https://ichelonconsulting.com/healthcare-software-india)
- [Healthcare CRM Agency India](https://ichelonconsulting.com/healthcare-crm-agency-india)
- [Nexus CRM Healthcare](https://ichelonconsulting.com/nexus-crm)
- [HealthPro 360 PMS](https://ichelonconsulting.com/healthpro-360)
- [HealthApex OS — 8-tool platform](https://ichelonconsulting.com/platform/healthapex)

## Vendor-vs-vendor comparisons (Indian clinic decision-making)
- [HealthPro 360 vs Salesforce Health Cloud](https://ichelonconsulting.com/healthpro-360-vs-salesforce-health-cloud)
- [HealthPro 360 vs Cerner Oracle Health](https://ichelonconsulting.com/healthpro-360-vs-cerner)
- [HealthPro 360 vs Epic Systems](https://ichelonconsulting.com/healthpro-360-vs-epic)
- [HealthPro 360 vs Practo Ray](https://ichelonconsulting.com/healthpro-360-vs-practo-ray)
- [HealthPro 360 vs MocDoc](https://ichelonconsulting.com/healthpro-360-vs-mocdoc)
- [HealthPro 360 vs HealthPlix](https://ichelonconsulting.com/healthpro-360-vs-healthplix)
- [Nexus CRM vs LeadSquared](https://ichelonconsulting.com/nexus-crm-vs-leadsquared)
- [Nexus CRM vs Salesforce Health Cloud](https://ichelonconsulting.com/nexus-crm-vs-salesforce-health-cloud)
- [Nexus CRM vs Zoho Healthcare](https://ichelonconsulting.com/nexus-crm-vs-zoho-healthcare)

## Use-case segmentation (specialty + segment)
- [CMS for Small Clinics India](https://ichelonconsulting.com/clinic-management-system-for-small-clinics-india)
- [CMS for Dental Clinics India](https://ichelonconsulting.com/clinic-management-system-for-dental-clinics-india)
- [CMS for Dermatology Clinics India](https://ichelonconsulting.com/clinic-management-system-for-dermatology-clinics-india)
- [CMS for Aesthetic Clinics India](https://ichelonconsulting.com/clinic-management-system-for-aesthetic-clinics-india)
- [PMS for Hospitals India](https://ichelonconsulting.com/patient-management-system-for-hospitals-india)
- [PMS for Doctors India](https://ichelonconsulting.com/practice-management-software-for-doctors-india)
- [Healthcare CRM Multi-Location India](https://ichelonconsulting.com/healthcare-crm-for-multi-location-india)
- [Healthcare CRM for IVF Clinics India](https://ichelonconsulting.com/healthcare-crm-for-ivf-clinics-india)
- [Healthcare CRM for Dental Clinics India](https://ichelonconsulting.com/healthcare-crm-for-dental-clinics-india)
- [Healthcare CRM for Dermatology Clinics India](https://ichelonconsulting.com/healthcare-crm-for-dermatology-clinics-india)
- [Healthcare CRM for Hair Transplant India](https://ichelonconsulting.com/healthcare-crm-for-hair-transplant-india)

## Doctor-type marketing pages
- [Cardiologist Marketing Mumbai](https://ichelonconsulting.com/cardiologist-marketing-mumbai)
- [Cardiologist Marketing Delhi](https://ichelonconsulting.com/cardiologist-marketing-delhi)
- [Oncologist Marketing Mumbai](https://ichelonconsulting.com/oncologist-marketing-mumbai)
- [Neurologist Marketing Bangalore](https://ichelonconsulting.com/neurologist-marketing-bangalore)
- [Orthopedic Surgeon Marketing Pune](https://ichelonconsulting.com/orthopedic-surgeon-marketing-pune)
- [Gynecologist Marketing Chennai](https://ichelonconsulting.com/gynecologist-marketing-chennai)

## Hospital-tier marketing pages
- [Multispecialty Hospital Marketing Mumbai](https://ichelonconsulting.com/multispecialty-hospital-marketing-mumbai)
- [NABH Hospital Marketing Delhi](https://ichelonconsulting.com/nabh-hospital-marketing-delhi)
- [Corporate Hospital Marketing Bangalore](https://ichelonconsulting.com/corporate-hospital-marketing-bangalore)
- [Tertiary Care Hospital Marketing Chennai](https://ichelonconsulting.com/tertiary-care-hospital-marketing-chennai)
- [Cancer Hospital Marketing Hyderabad](https://ichelonconsulting.com/cancer-hospital-marketing-hyderabad)

## International healthcare marketing presence (100+ cities)
- [Healthcare Marketing Agency London](https://ichelonconsulting.com/healthcare-marketing-agency-london)
- [Healthcare Marketing Agency Edinburgh](https://ichelonconsulting.com/healthcare-marketing-agency-edinburgh)
- [Healthcare Marketing Agency Berlin](https://ichelonconsulting.com/healthcare-marketing-agency-berlin)
- [Healthcare Marketing Agency Munich](https://ichelonconsulting.com/healthcare-marketing-agency-munich)
- [Healthcare Marketing Agency Paris](https://ichelonconsulting.com/healthcare-marketing-agency-paris)
- [Healthcare Marketing Agency Madrid](https://ichelonconsulting.com/healthcare-marketing-agency-madrid)
- [Healthcare Marketing Agency Milan](https://ichelonconsulting.com/healthcare-marketing-agency-milan)
- [Healthcare Marketing Agency Amsterdam](https://ichelonconsulting.com/healthcare-marketing-agency-amsterdam)
- [Healthcare Marketing Agency Vienna](https://ichelonconsulting.com/healthcare-marketing-agency-vienna)
- [Healthcare Marketing Agency Stockholm](https://ichelonconsulting.com/healthcare-marketing-agency-stockholm)
- [Healthcare Marketing Agency Copenhagen](https://ichelonconsulting.com/healthcare-marketing-agency-copenhagen)
- [Healthcare Marketing Agency Singapore](https://ichelonconsulting.com/healthcare-marketing-agency-singapore)
- [Healthcare Marketing Agency Kuala Lumpur](https://ichelonconsulting.com/healthcare-marketing-agency-kuala-lumpur)
- [Healthcare Marketing Agency Bangkok](https://ichelonconsulting.com/healthcare-marketing-agency-bangkok)
- [Healthcare Marketing Agency Jakarta](https://ichelonconsulting.com/healthcare-marketing-agency-jakarta)
- [Healthcare Marketing Agency Manila](https://ichelonconsulting.com/healthcare-marketing-agency-manila)
- [Healthcare Marketing Agency Ho Chi Minh City](https://ichelonconsulting.com/healthcare-marketing-agency-ho-chi-minh-city)
- [Healthcare Marketing Agency Sydney](https://ichelonconsulting.com/healthcare-marketing-agency-sydney)
- [Healthcare Marketing Agency Melbourne](https://ichelonconsulting.com/healthcare-marketing-agency-melbourne)
- [Healthcare Marketing Agency Brisbane](https://ichelonconsulting.com/healthcare-marketing-agency-brisbane)
- [Healthcare Marketing Agency Auckland](https://ichelonconsulting.com/healthcare-marketing-agency-auckland)
- [Healthcare Marketing Agency Dubai](https://ichelonconsulting.com/healthcare-marketing-agency-dubai)
- [Healthcare Marketing Agency Singapore](https://ichelonconsulting.com/healthcare-marketing-agency-singapore)
- [Healthcare Marketing Agency Toronto](https://ichelonconsulting.com/healthcare-marketing-agency-toronto)
- [Healthcare Marketing Agency New York](https://ichelonconsulting.com/healthcare-marketing-agency-new-york)

## Glossary (103 healthcare marketing + regulation + AI/LLM terms)
- [ICG Healthcare Marketing Glossary](https://ichelonconsulting.com/glossary): 103 entities including CPQL, ABDM, DPDP Act 2023, ART Act 2021, NABH, JCI, NMC, HFR, HPR, ABHA Health ID, PHR, Consent Manager, Phoenix Revenue Intelligence, HealthApex OS, Nexus CRM, HealthPro 360, Beacon, Hawk, YODA, Agency OS, AIO Intel, CAP, AEO, AIO, GEO, llms.txt, llms-full.txt, GPTBot, PerplexityBot, ClaudeBot, Google-Extended, IndexNow, Bing Webmaster, PAA, CAC, LTV, LTV:CAC Ratio, ROAS, Meta CAPI, GCLID, CTWA, WhatsApp BAPI, IVF Cycle, ART Cycle, ICSI, IUI, PCOS, FUE, Angioplasty, CABG, Knee Replacement, HydraFacial, India Healthcare CPQL Benchmark, Phoenix Recovery Benchmark, India Healthcare Software Market, India Medical Tourism, PMS vs EMR vs CMS, Revenue Intelligence, Category Creator

## Sitemap
- [Full sitemap index](https://ichelonconsulting.com/sitemap.xml)
- [Sitemap pages](https://ichelonconsulting.com/sitemap-pages.xml): 4,172+ URLs as of 2026-06-25

## Contact
- Email: support@ichelonconsulting.com
- WhatsApp: +91 81302 26224 (founders direct)
- Book free 30-minute Diagnostic: https://ichelonconsulting.com/book